McDonald's

Faster, easier ordering for 45 million monthly cravers

Full-time design consulting at McDonald’s GMAL app. The app is business critical with over 1bn USD in revenue in 44 markets, helping 45 million users to still their cravings.

Shipping numerous features, initiated a complete redesign of the ordering experience from validation to delightful execution that became the strategic direction of the app, currently under NDA.
The work
Product Design
Tools
Figma
After Effects
Lottie
Techniques
User research
Advanced Prototyping
A/B-testing